Why a visual identity system is more memorable than a logo

The number of people aged 80 and over is projected to grow to 202 million in 2030 and 434 million in 2050. During the COVID-19 pandemic, older people are the most vulnerable part of the society. Epidemiological and clinical data show that the elderly are more likely to develop severe forms of COVID-19, and the presence of multiple concomitant chronic diseases also worsens the prognosis and leads to an increase in mortality.